No time: the thirty-minute-a-week plan
Most advice assumes you have two hours a day. If you did, you would not be reading this at eleven at night.
Choose your frequency by the worst month
Not by the good month. If in December you cannot manage more than one post a week, that is your frequency all year. In quiet months there is slack, and slack harms nobody.
Choosing by the good month is what produces the three-week burst followed by four months of silence, which is worse than never having started.
The thirty minutes, split up
Once a week, the same day, with the phone out of reach.
- Five minutes: pick the week's two subjects from your list of customer questions.
- Fifteen minutes: write the two texts, back to back.
- Five minutes: pick two photos from work already done.
- Five minutes: schedule both and close the app.
What is left out, with no harm
Daily stories, a weekly reel, replying to everything in minutes and tracking competitors. None of it is mandatory, and the sum of all of them is what makes the whole thing look impossible.
What does not get left out is ten minutes a day replying to people who want to buy. That part is sales, not content.
Half an hour kept beats two hours skipped
Two posts a week for a year is a hundred and four posts, and an account anyone can see is alive. That beats any ambitious plan abandoned in March.
And the half-hour plan has an advantage the others do not: it survives the week when everything goes wrong.
The fifteen minutes of writing are the part ReadyMonth delivers ready. Fifteen are left to pick and schedule.