When to hire someone to run your social media
The maths looks obvious: you have no time, someone else does, you pay them. But almost every small business that hires too early ends up paying for posts that do not sound like them.
The sign that it is time
It is not lack of time: it is excess of result. When the incoming messages no longer fit in your day and you know which posts brought them, delegating multiplies what already works.
Before that, hiring is asking an outsider to discover your business, and that discovery is exactly the part nobody does better than you.
What delegates well
Everything that is execution from a decision you already made.
- Building the artwork from the text you wrote.
- Editing video, cutting, captioning.
- Scheduling and publishing.
- Filtering messages and answering the standard ones.
What does not delegate
Deciding what to say, and the voice it is said in. Those two come from your knowledge of the craft and your relationship with customers, and no agency has them.
That is why the arrangement that usually works is you providing the subjects and the voice, and the other person doing the rest. The reverse produces a correct account with nobody inside it.
Prepare the ground first
Three months of posts made by you are worth more than any brief: whoever comes in sees what worked, the tone and the type of customer. Without that, the first two months of paid work are guesswork.
And agree what gets measured from day one. Hiring without an agreed number always ends in the same argument about whether it is worth it.
Having the month laid out and the subjects stored is also what makes handing over to someone else possible without losing the voice.