Write the way you talk (and why it sells better)
At the counter you explain it in twenty seconds, the person gets it and buys. In the caption out comes "we offer a wide variety of products to better serve you". Same person, same message.
Where corporate copy comes from
From fear of looking amateur. Writing formally feels serious, and it is exactly what makes people scroll past, because it does not sound like a person talking to them.
Notice that big brands spend fortunes trying to sound informal. You already do, for free. You are just deleting it when you write.
The method: record and transcribe
Do not try to write better. Try to write the way you already speak, and there is a practical path for that.
- Record a voice note explaining it to a friend. Unprepared.
- Transcribe it. Any phone does that now.
- Cut the repetitions and the filler words, and nothing else.
- Read it out loud. If you stumble on a sentence, it is a sentence you would not say.
Informal is not sloppy
Writing like you talk is not writing with mistakes, nor stuffing it with slang, nor forcing intimacy with someone who does not know you. It is short sentences, everyday words, and the same order you would use in conversation.
The test is simple: would you say this out loud to a customer standing in front of you without feeling embarrassed? If yes, publish it.
Your voice is the part nobody can copy
A competitor can copy your product, your price and even the format of your posts. The way you explain things is what they cannot copy, because it is not theirs.
That is why two accounts in the same trade, with the same photos, get different results. One sounds like a person; the other sounds like a catalogue.
ReadyMonth writes the draft from what you told it about your business, and the voice pass, which is the part that is yours, takes a minute per post.