How to find out what your customer searches before buying
You call it a "naked cake". The customer types "cake with no icing on the outside". Until those two names meet, she does not find you and you do not know why.
The technical name is yours, not theirs
Every trade has an internal vocabulary, and it is useful between professionals. The customer, though, describes the problem: "that will not melt in the heat", "that can go on a motorbike", "for someone who does not eat gluten".
Whoever writes in the customer's words gets found. Whoever writes in the trade's words gets found by other people in the trade.
Where their words are already written down
Four sources, all free, all with literal text.
- Your WhatsApp threads: copy the question, do not rewrite it.
- Competitors' comments: that is where the doubts of people who have not bought yet live.
- What Google autocompletes when you type the start of the phrase.
- Instagram's own search, which suggests by what is searched most.
Write the question before writing the answer
Keep a list of the questions in literal text, unedited. It becomes two things at once: a topic list and the ready-made first lines of your posts.
The temptation to "improve" the customer's phrasing is strong, and it is exactly what stops the post being found.
The question nobody asks out loud
There is always a doubt the customer has and does not ask, out of embarrassment or thinking it is obvious. It is usually about price, lead time, or what happens if they do not like it.
Answering that one without anyone asking is the post that surprises most, because it feels like you read their mind.
That list of literal questions is the best raw material a month can have, and it is what ReadyMonth turns into a calendar.