Three months of data: what to look at before changing strategy
The urge to change everything shows up at the end of every weak month. But a month has twelve posts, and twelve posts on a small account cannot separate signal from chance.
What three months show and one does not
Thirty-six posts are enough to see that one theme is always at the top, one format is always at the bottom, and that one month is naturally weaker in your trade.
None of that is visible in January alone, which is why people who review monthly change course every four weeks and never arrive anywhere.
The four questions of the review
One hour, with the three months in front of you, and nothing else.
- Which theme was consistently above average?
- Which format cost the most work per result?
- How many customers said they came from there?
- Which weeks did you not publish, and why?
The fourth question is the most important
The blank weeks explain more of the result than any content decision. If the breaks always happen at the same point in the month, the problem is the plan, and no theme adjustment will fix it.
It is the question nobody asks because it is on no dashboard: you have to look at the calendar and see the gaps.
Change one thing, and only one
If you change theme, format, timing and frequency all at once, the next quarter cannot tell you what worked. One change per quarter sounds slow and is what compounds.
Write down the change and the date. Three months from now, the comparison starts there.
Having the three months stored, with what was published and what happened, is what turns this review into an hour instead of an excavation.