Instagram bio for a business: what fits in 150 characters
Someone saw a post of yours, liked it, and tapped your profile. You have about three seconds and a hundred and fifty characters for that person to understand what you do. Most profiles spend it on a heart emoji and the word "entrepreneur".
A bio answers a question, it does not tell your story
The question is always the same: "is this for me?". Whoever landed on your profile already saw something they liked. All that is left is confirming you sell what they need, and where.
"Passionate about what I do" does not answer it. "Birthday cakes in Joinville, three days' notice" answers it completely, and still leaves room.
The three things that need to be there
If your bio has only this, it is already better than most.
- What you sell, in the word the customer uses. They search for "cake", not "artisanal high-gastronomy confectionery".
- Where you operate. City, neighbourhood, or "I ship nationwide". Half the questions die right here.
- The next step. A link, a WhatsApp number, an "orders by DM". Just one. Two is already a choice, and choices stall people.
Your name field is worth more than the bio
The "name" field. The bold one above the bio: is the only one Instagram search really reads. If it only says "Ana's Studio", nobody searching for "cake Joinville" will find you.
Put what you do in there: "Ana | Cakes in Joinville". The bio explains; the name is what makes you show up.
What to remove
Motivational quotes, founding dates, decorative emoji strings and "welcome" answer nothing. Each of them eats characters you do not have.
Quick test: show your bio to someone who does not know your business and ask what you sell. If they hesitate, there is too much in there.
Your bio is the one part of the profile that does not change every week. It is worth half an hour. The rest, which is the month of posts, ReadyMonth handles for you.